Sunday, August 2, 2009

The love is gone.

This might be the end between me and Hollywood Video. The love affair has lasted several years, but last night was the last straw and it's time for an official break-up.

You see, dear friends, about seven years ago, after becoming disillusioned with Blockbuster, I decided to concentrate my video-renting efforts with a smaller chain of stores, Hollywood Video. At the time, it was ideal. They had more of the types of titles that I liked and they offered to give me back a dollar every time I returned one of their new releases before midnight the next day. Plus, they offered five night rentals (which were a novelty at the time). So, to say the least, I fell in love, and as all love affairs start, one assumes that it will last forever.

A few years ago, I discovered Netflix, and I admit I cheated on my beloved. There were no due dates, I could have out as many movies in a month as I wanted, and all for less than twenty dollars. It was a distraction from my love, but I still relied heavily on HV for my sudden viewing urges, so the relationship continued.

But last night, after seeing what might be available on the fly, I discovered that HV's prices had risen again (to $4.49 a rental). They have a new program called PowerPlay - a competitive response to Blockbuster - but even that couldn't entice me to stay. I cannot watch HV die a slow and painful death, caused by HV's own unhealthy actions. It's sad, to say the least, and my devotion should continue despite these ill-made decisions. But, dear readers, my heart is broken, and indeed, the love is gone.

I shall miss the familiar faces of the employees there, the sounds echoing off the high ceilings and tiled floors, the smell of their library. But my heart, once lost, is lost forever.

Goodbye my lovely, and may you find happiness with your other patrons who still devote themselves wholeheartedly to you.

1 comment:

  1. Sorry, have always been a Blockbuster fan!

    I rent online, have then deliver 2 a month and trade those in for some new releases in store ... only pay about $9 a month to rent 4 movies ... soooo much cheaper!



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